What Participants Say about the Services Marketing, Service Design & Delivery Workshops

“I have really benefited from this workshop. Before attending it, I was under the impression that service marketing is an isolated function. But now I can clearly see the linkages between the different functions and activities on one side and services marketing on the other. I have come up with 11 innovative ideas to leverage the quality of service provided by my organisation.”
Sara Yakout
Business Development Executive
Regional Information Technology Institute (RITI)

“The structured format of the course helped organize my thoughts regarding our business cycles and strategies. Having to link everything we learnt to our “Case Company” has really been THE smart way to get the information across to participants.”"
Nathalie N Atalla
Marketing Manager, LINK Development

" It was useful to understand more about services marketing and to go deeply into comprehending the GAPS that always occur between the two poles of the marketing equation, and how to fill in those GAPS and to fulfill the required satisfaction for the clients and the best benefit for the provider.”
Lamyaa Raouf Mehana,
Arab Bank Plc

" Very useful course mostly because it deals with service strategies and ways to design good service."  
Walid Kamel Ali El Leithy
Director of Service,
Seasons Group

“The workshops carried out in this program allowed all attendees to communicate and share their experiences. The practical approach to the program is very effective.”
Bassem Youssef
Senior Account Manager, Raya

“All companies are services companies. I find it very interesting to have such a specialized course in Marketing of Services.”
Amr Ramadan El Gazzar
Zone Operations Leader,
General Electric Healthcare

"It was a very successful program. It added to me a lot of knowledge and experience as if I was really doing marketing jobs for many years. It is very beneficial to my new marketing responsibility. It will enable me to deal with customers in a highly professional way. The instructor is very professional."
Sherif Sahel El Sonbaty
Corporate Officer, Arab Bank Plc

“The course was very useful at both marketing and sales levels. The practical workshops within the course were very helpful for us as participants. This has made it more effective than a theoretical course.”
Amr Mohamed Fathy
Country Division Head
Bayer Health Care
Egypt

" A special thanks goes to the instructor who through his experience and knowledge fulfilled my expectations through all the training topics."
Nashat Fouda
Customer Service field Manager, Raya

“From my point of view the program was effective as we shared experiences in teams during exercises which I didn’t find in other courses. The instructor gives many examples to leverage what we learn and relates it to real life.”
Ahmed Samir Sadek
Corporate Officer,
Arab Bank PLC