The Tenets of Nobel Mantrich Services Marketing Center
We base the Mission of Nobel Mantrich Services Marketing Center on the following Four Tenets:
Customer‑focused, customer‑oriented organizations are the appropriate models for leaders and managers to emulate.
Customers desire service quality and service value and firms that deliver quality and value will achieve competitive parity (if not competitive advantage) in their industries.
Information‑based technologies will continue to profoundly affect the nature of services offerings.
Due to the characteristics of services (intangibility, heterogeneity, simultaneous production & consumption, perishability), managers of service organizations face unique challenges in delivering quality and value to consumers.
