Individual Sessions
The complete Service Marketing Executive Program can be broken down into separate modules and each module can be taken individually according to the requirements of the company. Example of Course Sessions (eg. half-day each session)
What is so special about the Marketing of Services?
Listening to Services Requirements – Understanding Service Customer Expectations
Marketing Research in Services
Building Customer Relationships in Services
Designing the Right Service Format – Building a Service Blueprint Map and KPIs
Delivering to Chosen Service Format – The Moment of Truth – Aligning Staff, Customer and Technology
Matching Service Performance to Promises – The 16 Winning Steps to Integrating Services Marketing Communication
Contact our Center for further information about this course..... http://www.nobelmantrich.com/solfuncmos.htm
